A campaign for the national association of Italiantraders that wanted to communicate its changeof strategy and to illustrate the new tools fortheir associates. We created a poster campaign in which the traders and association members (represents by new chess pieces) are playing on the same team on a chess board. The Headlinesays: Innovate to compete, we change thegame’s rules!
Confcommercio – Posters Campaign 
Confcommercio – Posters Campaign